Episode 407: Selling Outcomes Instead Of Selling Products

Today’s Episode

Servitization focuses on after-the-sale service, and has birthed PaaS – Product as a Service, both of which are and will be changing major industries. Learn more as Gary Brooks, Chief Marketing Officer at Syncron, chats with hosts Lew Weiss and Tim Grady about selling outcomes instead of selling products.

Chief Marketing Officer at Syncron, Gary Brooks
Gary Brooks, Chief Marketing Officer at Syncron

Today’s Guest

As Chief Marketing Officer at Syncron, Gary Brooks is responsible for global marketing and focuses on enabling leading manufacturers around the world transform their after-sales service operations to maximize product uptime.

As the global economy becomes more focused on servitization, or selling outcomes opposed to selling products, Mr. Brooks shares his vision for manufacturers as a public speaker and contributing writer. His work has been featured in publications like Forbes, VentureBeat, ZDNet, Equipment World, Nikkei, Manufacturing Business Technology and Field Service News, among others.

Prior to Syncron, Mr. Brooks was EVP of Global Marketing and Alliances at Servigistics, where he was instrumental in accelerating the company’s growth and securing the market leader position within the Service Lifecycle Management (SLM) industry. The company was sold to Marlin Equity and later to PTC. Mr. Brooks has also served in executive leadership roles at Ariba, Tradex, KnowledgeStorm, Bomgar Corporation, Cortera and Urjanet.