Welcome to the first episode of Hazard Girls™, the show that explores the inspiring professional journeys of women in non-traditional roles. In this episode, your host Emily Soloby of Juno Jones speaks to Charli K. Matthews, the founder and CEO of Empowering Brands, the founder of Empowering Pumps & Equipment, and Empowering Women in Industry. Charli is a truly dynamic individual who has had a fascinating career path, from working in the pumps and equipment industry to the creation of her brands. For her, it’s necessary to look beyond the equipment to the people manufacturing and using it, because without the people, relationships, and support across the industry, none of what they do will be possible. Charli talks about the state of diversity and inclusion in the world of manufacturing, bringing to light those invisible challenges that women inevitably come up against, which is the very reason for creating the Empowering Women in Industry brand. Having formed a supportive network, Charli hopes to encourage women to pursue careers in manufacturing and to equip them with the right mindsets and skills to succeed in the industry. Put simply, her vision for the network is for it to be there for women in the industry in whichever capacity they need. Tune into this interesting episode today!
#105 Hazard Girls™: The Power of “Can” with Charli K. Matthews
Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.
As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.
For more information go to junojonesshoes.com.
Charli K. Matthews
Charli K. Matthews, the Founder & CEO of Empowering Pumps and Equipment™, has worked with the pump and equipment industry since 2005 and is a known leader for building brands, growing online networks, and helping industrial companies embrace digital media. Her passion and deep understanding of how to leverage social media platforms has enabled Empowering Pumps and Equipment™ to become the connection hub for industry.