Consumer demand for transparency is getting stronger every day and manufacturers are being held accountable in ways they never had to.
WAM podcast co-host Linda Rigano speaks with Judy Moon, a fearless champion for greater transparency in the fashion industry. Judy heads up sales for EVRYTHNG, a market-leading Internet of Things SaaS platform for consumer products, trusted by global brands to transform their businesses with product digitization and data-intelligence.
EVRYTHNG is unique in its market — leveraging AI and machine learning to give customers the ability to see and learn from each product’s journey. This gives better visibility and control of their customer’s supply chain, and brand protection from counterfeiting and gray market/divergent activities. It also empowers the manufacturer to control its products and inventory and be prepared to deal with potential crisis like product recalls.
Listeners can hear Judy’s empowering personal and professional journey. She is no stranger to hard work. Judy’s family emigrated to the US from South Korea when she was 7 years old. Her parents instilled key values including education, responsibility and the importance of doing the right thing and keeping your “side of the street clean”. Judy started out in marketing for Time, Inc. where she launched their first education program. She then reinvented herself and became a successful film producer noted for her films My Architect and Conversations with Gregory Peck.
Mid-career while starting her own family, Judy began hearing more about the huge waste in the fashion industry – particularly how 35% of materials in the supply chain end up as waste. She again reinvented herself and started working for some technology companies. In 2018 she found her home at EVRYTHNG which addresses the key issues Judy cares about – transparency, traceability and digitization of a product’s journey. Today she is focused on retail, but sees EVRYTHNG expanding to other markets including apparel, beauty and seafood.
Hear more about Judy’s story here.