While most businesses are moving online, many manufacturers continue to ignore the possibilities of eCommerce and continue to rely on landing face-to-face deals. Today, host Frances Brunelle welcomes Marketing Director Anna Korolekh of Oro Inc to explore the incredible opportunities that arise from taking your business online. We open our conversation by unpacking Oro’s product offerings and how they help companies to digitize their business. After touching on Oro’s origins and the unique challenges faced by the B2B market, we dive into the important role that Client Relationship Management Systems — or CRMs — play when engaging with customers. From discussing how CRMs increase the efficiency of sales teams, we chat about how eCommerce can unlock quick and exponential business scaling. In the case study that Anna shares, a company went from 1,000 to 45,000 customers from taking their sales online. While reflecting on the changing nature of sales, we talk about how people are increasingly solving their problems through internet searches, highlighting the need to go online. Near the end of the episode, Anna provides listeners with more details on why Oro’s services are so unique. Tune in to hear more about how going digital is becoming a manufacturing standard.