Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#138 From Veterinary and Healthcare Industries to Helping Manufacturers Build New Sales Channels – A Conversation with BITCADET’s Lisa Clark

marketing distribution channels plan on office desk. Marketing manager desk with plans and strategy of distributive channels for new product.

Linda Rigano

Linda Rigano is the Principal Consultant of The Rigano Group. Her expertise and enthusiasm for strategic and effective communication permeate all that she does as a consultant to B2B and B2C technology, manufacturing, supply chain, and publishing organizations to improve business performance and stakeholder relationships by building highly successful and measurable communications programs.

With over 20 years of industry experience, Linda has excelled in helping organizations advance the discussion of important industry issues. She was central to the development and promotion of ThomasNet’s annual Industry Market Barometer® (IMB) survey on the state of manufacturing, the ThomasNet/ISM “30 Under 30 Rising Supply Chain Stars” Recognition Program, and ThomasNet’s North American Scholarship Program. Linda also served as Director of Strategic Alliances for ThomasNet, and for many years was the Publisher of the Thomas Food Industry Register.

Throughout her career, Linda has been an active participant and presenter for manufacturing, supply management, and business associations. She is widely quoted in business and trade media, including Bloomberg BusinessweekNightly Business Report, and Industry Today. Linda holds an MBA in marketing from Fordham University.

Connect with Linda Rigano on LinkedIn.


Lisa Clark

Meet Our Guest, Lisa Clark

Lisa Clark is a trained scientist with an MBA – specializing in helping small-to-medium size businesses on every step of their digital journey. A born problem solver, Lisa takes pride in helping manufacturers leverage their valuable product information and build new digital revenue streams. Lisa and her team of technologists, digital sales experts, and industry analysts function as a fully outsourced digital growth department that delivers revenue growth on an accelerated schedule. She and her team do all the work so clients can focus on what they do best – building and shipping quality products. Lisa understands data like no other. Her background includes working with data analytics used in genetic testing; to creating data-driven hiring practices and lean onboarding processes for VersaTube, a do-it-yourself steel structure manufacturer. Lisa also recruited, trained and built the entire protocol for VersaTube’s remote customer experience and online sales teams. She started her career in the veterinary business where she helped a major pet therapy company digitize and streamline its entire operation. To this day, she takes pride in building customized wheelchairs for dogs. She is also a founding partner of Seedzi, a digital incubator where she coaches start-ups on how to grow their innovative ideas, craft a brand story, and build out a viable business/investor proposition. Lisa earned her undergraduate degree from the University of Illinois and holds an MBA from Vanderbilt University.

Connect with Lisa on LinkedIn: www.linkedin.com/in/lisanclark BITCADET: www.bitcadet.com Follow BITCADET at www.linkedin.com/company/bitcadet For more information connecting with Lisa for editorial contributions and speaking engagements, contact Linda Rigano at lindarigano@gmail.com or 914.815.0396.

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