Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#149 Going About Finding Funding the Smart Way with Christine Howard

Happy creative team in office. Business, startup, design, brainstorming people and teamwork concept

The world of startup funding is an exciting and sometimes overwhelming arena to enter. Here on the WAM podcast today, Rosemary Coates interviews Christine Howard, who is the founder and CEO of E.B. Howard Consulting as well as StartupFundHub.com! In her work, Christine helps startups find and apply for non-dilutive funding and she gives a helpful explanation of dilutive funding, how it works, and why they steer away from it. We have a great conversation about the ins and outs of the industry, and our guest does a brilliant job of simplifying some potentially daunting queries, while also underlining the volatility and unpredictability that comes with seeking capital. We talk about useful tools and strategies, with Christine emphasizing the need for thoroughly checked writing and well-managed timeframes around deadlines! The conversation also covers ethics, and our guest makes the simple point that staying on the right side of the law is imperative to your future success. Listeners can also expect to hear Christine’s thoughts on looking for funding right now, whether it is a good time or not, and what the next year or two might look like with a rise in post-COVID funds. Tune in hear it all!


Rosemary Coates

Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and 42 Rules for Superior Field Service and The Reshoring Guidebook. 

Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters.  She is passionate about Reshoring.


Christine Howard

Founder & CEO @EBHConsulting & StartupFundHub.com | Non-dilutive Funding Development (SBIR/STTR) & External Evaluation expert | NSF I-corp mentor, advisor, and pitch judge. Find me on #Clubhouse @Brinkhus

Since starting E.B. Howard Consulting, we have secured well over $60M in non-dilutive funding (e.g., SBIR/STTR funding), created hundreds of custom funding menu roadmaps for startups and small businesses, written hundreds of successful proposals for clients, and have evaluated several federally funded projects and programs.

I am passionate about equal access to funding (dilutive and non-dilutive) for women and minority-owned start-ups. So passionate that in 2014, I started compiling a list of various investment firms that will NOT make a funding decision based on your AGE, GENDER, or ETHNICITY. In 2020, the next evolution of my passion is/was the launch of StartupFundHub.com – a self-service subscription database for non-dilutive funding. Our COVID-19 database is open to the public.

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