As the co-founder and general partner of REFASHIOND Ventures, the co-founder of The Worldwide Supply Chain Federation, and the founder of the New York Fashion Tech Lab, Lisa Morales-Hellebo’s life has always been closely tied to technology.

At REFASHIOND, Lisa works to help companies reframe their supply chain processes and goals to keep up with global, socio-cultural demands. Her extensive knowledge has already helped numerous companies use supply chain innovation to drive higher output and sales, and better optimize and personalize the supply chain experience for customers. Fusing together her years of experience, Lisa also co-wrote and published The World is a Supply Chain.

Lisa’s successes were also preceded by hardships that she believes have shaped her story. As a young child growing up in Westchester County, Lisa, who is a proud Latino, was aware of the gender and racially driven division that existed within her community. This transformed Lisa’s perspective and led to her passion for positively emphasizing diversity.

Today, Lisa continues to act on her passions as an advocate for organizations that help minorities gain access to opportunities for funding, championship, and growth. She also serves on multiple advisory boards, has been featured in numerous publications and media outlets, and was named of one of the top 100 women in supply chain for two years in a row by Supply Chain Digital.

Based on her impressive credentials alone, it’s clear that entrepreneurship, technology, supply chain, and activism are all a part of Lisa’s DNA — and she plans on keeping it that way.