Sn. 1, #16 Improving the Manufacturing Sector’s Marketing Strategies with James Soto

Today Willie’s podcasting travels take to him Nashville, Tennessee, where we find James Soto, the CEO of Industrial Strength Marketing. James and his company fulfill a vital role that is often neglected and underplayed in the manufacturing sector – making sure that your company is marketing itself to its full potential! We discovered James on YouTube and instantly reached out to have him on the show because of the desperate need for more attention to this part of the manufacturing business. James’ reputation speaks for itself. He has helped a huge number of companies get on track with their marketing and a lot of these are familiar to us here at Koganei! We hear from James about why there is such a dearth of expertise in this area and the issues that contribute to bad marketing. James shares some thoughts on how to become a leader in your space and upping the service that you offer to a sector of the market. For James, it is not about reaching everybody but instead making sure that you reach who you should be capturing! He aims to help companies improve communication, become more engaging and provide them with useful and actionable steps to grow their business. James is also dedicated to creating a cohesive community within the industry in a larger sense. Our guest underlines the power of analytics and just how much they can help marketers and the leaders of organizations in their endeavors. For all this very useful and necessary info from an industry powerhouse, be sure to join us!

MEET YOUR HOST

William Miller

Recreational vehicles allow people the ability to travel the world, mile by mile while providing safe shelter and comfortable living quarters when destinations are reached. With so many manufacturers to choose from, William Miller is setting out to make Heartland RV’s be the choice that families go to in launching life’s journeys.

Willie invites you to join him on his journey with Heartland RV. Whether you are new to traveling the world one mile at a time, or you have raised a family with thousands of memories made at a campsite…this podcast is all about the people, journeys, and stories that are shared.

You will hear from the following guests on the Where’s Willie? Show:

Celebrities that have unique stories to share on their own life journeys
Entreprenuer/C-Suite executives sharing their company innovations that you could see on your next journey
Current RV owners that can share advice, insight, and questions to help make your experience memorable
Vacation destination hosts, resorts, dining, and more…. inviting you to visit on your life’s journeys.

“My goal of hosting this show is to share amazing stories of real people and real-life as they are traveling on their own life’s journeys. Every person has a story to share, from both professional experiences and personal.” —William Miller, Host of Where’s Willie?

In 2020, Willie became the National Brand Manager for Heartland RV and also became an Executive Leader with the prestigious C-Suite Network & C-Suite Radio Podcast host.

Heartland RVs is an American manufacturer of recreational vehicles located in Elkhart, Indiana. Founded by former Damon Corp. CEO Brian Brady in 2003, it was purchased and became a subsidiary of Thor Industries in 2010. Heartland owns Cruiser RV and DRV Luxury Suites.
C-Suite Network™ is the world’s most trusted network of C-Suite Leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of Vice President and above from companies with annual revenues of $5 million or greater.
C-Suite Radio is home to the fastest-growing business podcast network. Hosted by C-Suite leaders, thought leaders, and innovators, our shows take listeners on a thought-provoking journey to explore the challenges, successes, and failures of highly influential business people.

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