Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#211 The Power of Choice and Flexibility for Hourly Workers in 2022 with Cathi Canfield


Two years into the pandemic, the way that nearly all workers think about the social contract they have with their employers has changed in profound ways. For the hourly wage earners who power the economy, the desire for a flexible schedule, preferred shifts, and competitive pay rates is now more important than ever. In today’s episode of the WAM Podcast, Lydia Di Liello sits down with Cathi Canfield to discuss her role as Vice President of Brand Solutions and Marketing at EmployBridge, a leading provider of technology-enabled, light industrial workforce solutions in the United States. Tuning in, you’ll gain some insight into what it’s like finding jobs for people on a short-term basis, and Cathi shares some of the results from the 2022 Voice of the Blue-Collar Worker Survey and what they mean for the future of attracting, recruiting, and retaining the workforce you want. Tune in today to learn more!


Lydia Di Liello

Capital Pricing Consultants increases clients’ profitability through strategy monetization, operational, and tactical solutions.

Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engagements range from global Fortune 500 to smaller privately held firms.

Starting with strategic overview through actionable specific directives, clients achieve significant profit increases. Executing widely respected trademarked methodology including Discovery, Assessment, and Recommendations, D.A.R. Ô delivers a comprehensive roadmap for clients’ corporate strategic goals through operational impact achieving strategy realization.

Lydia is a well-know and widely respected speaker leading executive forums, conferences, and workshops worldwide; she is published frequently in trade and professional journals. With an MBA from Youngstown State University Di Liello is repeatedly requested at corporate retreats and is a member of the Professional Pricing Society Board of Advisors.

Recently published In Manufacturing Today June 2021 https://manufacturing-today.com/news/seamless-connections/

Di Liello was just named as the only pricing consultant with the prestigious 2020 PROS to KNOW award for the second year in a row from Supply and Demand Chain Executive on March 17, 2021

Company Philosophy: Success starts with open and clear communication through every step of the client engagement process. Valuing clients’ time and commitment, Capital Pricing Consultants are dedicated to efficiency and demonstrable efficacy. Di Liello cultivates long-term relationships built one successful project at a time.


Cathi Canfield

Cathi Canfield is the Vice President of Brand Solutions and Marketing at EmployBridge where she focuses on innovative solutions for clients and industry specific thought leadership with each of the company’s brands.  She actively pursues new ways to do work in order to positively impact the client, associate and colleague experience.  Prior to this work, she created the Better WorkLife initiative at the company to improve associates’ work lives through empathy, understanding, education and stability, which leads to higher engagement and longevity with customers.  Before EmployBridge, she worked in economic development with regional economic development groups and utility companies attracting and growing new business. 

Canfield holds a bachelor’s degree in Government from Smith College.  She spends her free time with her husband and daughter traveling and being outdoors. 

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