Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#216 Guidewheel Is Helping Manufacturers Reach Sustainable Peak Performance


Guidewheel is a global software company on a mission to empower all the world’s factories to reach sustainable peak performance and their CEO Lauren Dunford is on a mission to show everyone how Guidewheel is making this a reality. Lauren sits down with WAM Host Frances Brunelle to share how even the oldest manufacturing equipment can take advantage of Guidewheel’s technology to achieve peak performance. Their simple, non-invasive sensors clip over the power supply of any machine or auxiliary equipment. Data is sent securely to the cloud in real time, analyzed, and translated into key metrics and visuals accessible on any device, anywhere. Lauren covers not only the many benefits of Guidewheel’s services but also her personal journey from Stanford University to CEO.


Frances Brunelle

Frances Brunelle is the founder of Accelerated Manufacturing Brokers, Inc., which specializes in the sale of lower middle-market manufacturing companies nationally. Fran and her team help to ensure the continuity of U.S. Manufacturing by transitioning ownership to the next generation of entrepreneurs. Fran writes on topics that help manufacturing business owners prepare their companies for sale and navigate the sale process to ensure a positive financial result in support of their retirement. Her articles can be found here. Recently Fran was named to 2020 Most Influential Women in Mid-Market M&A by Mergers & Acquisitions.

To learn more about Fran and her company, click here: About Accelerated Manufacturing Brokers, Inc.


Lauren Dunford is CEO of Guidewheel, a global software company on a mission to empower all the world’s factories to reach sustainable peak performance with plug-and-play cloud-powered FactoryOps. Lauren brings a BA and MBA from Stanford University, a dozen years of experience in supply chain and operations. She and her team currently work with 100+ manufacturers across seven countries. Guidewheel has been recognized by the World Economic Forum as one of the 100 most promising global companies poised to make a significant impact on business and society through supporting manufacturers to increase efficiency and perform better and better over time.

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