#22 How Companies Gain Loyalty with Morgan Carter

Today’s episode was supposed to feature a guest, however, due to COVID-19, we were having some difficulties getting that going. So instead, for this episode, Morgan decided to take what she had planned for the intended guest and asked a couple of college students how they feel about social media, what types of marketing affects them and what they’re buying right now, and we review some of the data she collected. One of the biggest questions Morgan wanted to know was “How do companies gain loyalty?” Especially because Gen-Z is the biggest market at this time and a target you definitely want your business to focus on when thinking about marketing. They’ll be the ones to take over the economy one day, so you want to get started on building up your brand loyalty right now. Stay tuned for today’s episode to see the results of Morgan’s research and how you can apply it to your company today.


Amy Nicklaus

Amy Nicklaus is the founder and creative mind behind Nicklaus Marketing & PR, a full-service marketing and public relations agency located in Randolph, New Jersey. Her extensive experience spans across advertising, sales, marketing, and consulting in companies of all sizes, including CBS, Clear Channel, and Beasley Broadcasting. Amy’s experience, curiosity, and passion for her work have set her apart in her field as she provides businesses with the resources needed to achieve their full potential.

Amy and her husband have two little girls and two boys (yellow labradors). She believes in working hard and being the best example she can be in business and in life for her girls.

In addition to being a host on The WAM Podcast, Amy has branched off and started her own podcast, Full Time With Amy Nicklaus, which is also a Jacket Media Co. podcast. Amy and her guests provide some honest insight into the hectic world of working women. To learn more, visit fulltimewithamy.com.


Morgan Carter

scroll to top