On this episode of the WAM Podcast, we welcome Whitney Koch, Marketing Communications Specialist with Welker inc., in Sugarland, Texas. Whitney shares with us how she transitioned from a high school teacher to writing technical copy and finally managing the digital marketing efforts for a 3rd generation manufacturing company. Whitney explains how small to medium-sized companies can handle their digital marketing in-house, including the various platforms she uses to get the job done.
#222 Whitney Koch: Digital Marketing for Small Manufacturers
MEET YOUR HOST
Frances Brunelle
Frances Brunelle is the founder of Accelerated Manufacturing Brokers, Inc., which specializes in the sale of lower middle-market manufacturing companies nationally. Fran and her team help to ensure the continuity of U.S. Manufacturing by transitioning ownership to the next generation of entrepreneurs. Fran writes on topics that help manufacturing business owners prepare their companies for sale and navigate the sale process to ensure a positive financial result in support of their retirement. Her articles can be found here. Recently Fran was named to 2020 Most Influential Women in Mid-Market M&A by Mergers & Acquisitions.
To learn more about Fran and her company, click here: About Accelerated Manufacturing Brokers, Inc.
SPECIAL GUEST
Whitney Koch
Whitney Koch is a Marketing Communications Specialist at Welker, Inc., a family-owned manufacturing company in Sugar Land, TX. A graduate of Penn State University, Whitney taught German for 4 years before getting her start at Welker–and in manufacturing–as a technical writer. After 5 years of writing instruction manuals, she moved into her marketing role, which involves content creation, product marketing, internal communications, social media management, and more. Her passions are building brand awareness, growing communities, and supporting American manufacturing through social media. She is a proud boy mom, cat person, and neurodivergent.
