Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#215 Breaking Stereotypes, Standardizing Processes, and Improving Customer Experience

Isn’t pricing just setting and defining the value of a product? Unfortunately, it is not that easy. Antonella Sinito, the pricing operations manager at 3M, is here to explain why this approach is incorrect, and why pricing is actually all about improving customer experiences and simplifying processes. Tasked with creating data processes for 18 Latin American countries, each with different languages and unique currencies, Antonella is an inspiring guest who shares her journey of reshaping the male-dominated industry and coming out on top. To her, it is all about customer experience, and Antonella speaks to the changes in customers’ expectations and needs post-pandemic, the factual common language in data management, and what it takes to create effective change (and make it stick!) From constant transparency to maintaining communication and adapting to changes in the environment, it all comes down to one thing: getting customers what they want. Tune in today to learn more!


Lydia Di Liello

Capital Pricing Consultants increases clients’ profitability through strategy monetization, operational, and tactical solutions.

Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engagements range from global Fortune 500 to smaller privately held firms.

Starting with strategic overview through actionable specific directives, clients achieve significant profit increases. Executing widely respected trademarked methodology including Discovery, Assessment, and Recommendations, D.A.R. Ô delivers a comprehensive roadmap for clients’ corporate strategic goals through operational impact achieving strategy realization.

Lydia is a well-know and widely respected speaker leading executive forums, conferences, and workshops worldwide; she is published frequently in trade and professional journals. With an MBA from Youngstown State University Di Liello is repeatedly requested at corporate retreats and is a member of the Professional Pricing Society Board of Advisors.

Recently published In Manufacturing Today June 2021 https://manufacturing-today.com/news/seamless-connections/

Di Liello was just named as the only pricing consultant with the prestigious 2020 PROS to KNOW award for the second year in a row from Supply and Demand Chain Executive on March 17, 2021

Company Philosophy: Success starts with open and clear communication through every step of the client engagement process. Valuing clients’ time and commitment, Capital Pricing Consultants are dedicated to efficiency and demonstrable efficacy. Di Liello cultivates long-term relationships built one successful project at a time.


Antonella Sinito

Latin America Pricing Operations Manager for the Safety and Industrial Business Group at 3M. Over 16 years, I have held numerous positions in R&D, manufacturing & business processes optimization and operational pricing. My career has crossed many industries from pharmaceuticals to the industrial market space. Biologist by profession, pricer by accident, passionate about improving processes and developing teams

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