Have you considered the role that social media has to play in manufacturing? Many experienced members of the manufacturing community maintain that social media is not necessary for their businesses. After all, manufacturers are B2B companies that sell to other manufacturers. This kind of thinking, however, ignores the much larger role that social media has to play in terms of branding and storytelling. Here to help us shed light on this topic today is the wonderful Charli K. Matthews, founder, and CEO of Empowering Brands, a digital media and marketing services company that manages the following brands: Empowering Pumps and Equipment, Empowering Women in Industry, and Empowering Industry Podcast. Charli has worked in the pump and equipment industry since 2005 and has established herself as a leader in brand building, growing online networks, and helping industrial companies embrace digital media. In our conversation with Charli, we discuss her passion for storytelling and enthusiasm for technology, and how this facilitated her deep understanding of how to leverage social media platforms. Tuning in you’ll hear Charli share clear and insightful instructions on how to build a social media presence from the ground up. From sending the first post to making sure you have buy-in from your employees, to finding your authentic voice. She also addresses the value that women bring to the industry and how to overcome the obstacles that are keeping women from pursuing a career in manufacturing and manufacturing acquisition. To hear all of Charli’s incredible insights and valuable tips, be sure to tune in today!
#178 The Role of Social Media in Manufacturing with Frances Brunelle and Charli K. Matthews
Frances Brunelle is the founder of Accelerated Manufacturing Brokers, Inc., which specializes in the sale of lower middle-market manufacturing companies nationally. Fran and her team help to ensure the continuity of U.S. Manufacturing by transitioning ownership to the next generation of entrepreneurs. Fran writes on topics that help manufacturing business owners prepare their companies for sale and navigate the sale process to ensure a positive financial result in support of their retirement. Her articles can be found here. Recently Fran was named to 2020 Most Influential Women in Mid-Market M&A by Mergers & Acquisitions.
To learn more about Fran and her company, click here: About Accelerated Manufacturing Brokers, Inc.
Charli K. Matthews
Charli K. Matthews, the Founder & CEO of Empowering Brands, a digital media and marketing services company that manages the brands Empowering Pumps & Equipment, Empowering Women in Industry, and the Empowering Industry Podcast. She has worked with the pump and equipment industry since 2005 and is a known leader for building brands, growing online networks, and helping industrial companies embrace digital media. Her passion and deep understanding of how to leverage social media platforms has enabled Empowering Pumps and Equipment™ to become the Information and Connection hub for industry.