Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#73 The Customer Mission: Recruiting And Retaining The Right Employees

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On this week’s edition of “The Customer Mission” on The WAM Podcast, host, Andrea Olson, is advising listeners about talent attraction and retention, an important conversation for many manufacturers who have a hard time recruiting and keeping skilled talent in their organizations. Perhaps it’s time to investigate whether we are approaching the hiring process correctly because attracting the right pool of candidates is crucial.

What we’ve discovered is that it is often in the smaller details where companies go wrong. The hiring landscape has changed so drastically that the strategies that worked twenty years ago are no longer applicable and new methods for finding the appropriate employees should be explored. A rigid checklist of qualities and qualifications often prove ineffective because the lane becomes too narrow and potentially great candidates can be discarded. Andrea shares insights on how to overcome these obstacles, discussing and providing solutions to the eight most common mistakes that companies make in the hiring process.

“Smart managers appreciate the importance of having the right fit. They appreciate the importance of having bright people on their teams.” —Andrea Olson @pragmadik 


Andrea Olson

Andrea Olson, the author of No Disruptions: The New Future For Mid-Market Manufacturing and The Customer Missionis inspiring and educating industrial business leaders on how to transform their approach to marketing, technology, and communications to operate more efficiently and increase profitability. 

Andrea’s 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech startup and led the strategic marketing efforts at two global industrial manufacturers.

Andrea is the CEO of Pragmadik, an Operational Strategy Consultancy, and also a board member of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.

Andrea’s most recent book, No Disruptions, provides manufacturing leaders an easy, educational read on how to increase revenue generation through marketing, branding, and effective technology implementation. 

In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on operational strategies to discover new sources of revenues and savings. Contact Andrea to access information on her book, workshops, keynote speeches or consulting. 

For more information on Olson’s book, workshops, keynote speeches, or consulting, please visit www.pragmadik.com and www.nodisruptions.com. Follow Andrea Olson on Twitter @pragmadik


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