One of the biggest issues many female entrepreneurs face is having to do it all on their own, and that can lead to overwhelm and, sometimes, detrimental decision-making ability. But don’t fear, Danielle Hayden and Kickstart Accounting are here! Author of The Profit Planner book series, host of Entrepreneur Money Stories podcast, and owner of Kickstart Accounting, Danielle is all about empowering small business owners to make sound financial decisions and choosing strategies that they need to succeed. Taking the skillset she learned as a high-level CFO, Danielle started Kickstart Accounting to transform small business ventures into profitable and sustainable enterprises and is loving every minute of it. In this episode, she passionately walks us through her journey of falling into accounting early on, her subsequent rise through the ranks into the C-suite, and her decision to take the leap and begin her entrepreneurial journey. She touches on managing and optimizing inventory, growing profitability, hiring and paying yourself, and so much more. And her top advice to all the bad-ass hazard women entrepreneurs out there? Don’t get caught in perfection paralysis! You don’t have to do it on your own, and for the sake of your business, you really shouldn’t. I hope you can join me in talking to this ultimate bad-ass hazard girl of math. Press play and join the conversation.
Sn 3. #12: Danielle Hayden: Transforming How Entrepreneurs Do Business
Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.
As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.
For more information go to junojonesshoes.com.
Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps business owners with bookkeeping, financial analysis, and education and as the author of the Profit Planner book series. When Danielle isn’t crunching numbers on her clients’ behalf or crafting the next iteration of the Profit Planner, you can find her hanging with her two kids as she inspires them to lead their fullest lives or doing any, and almost every fitness-related activity ranging from Spartan races to pilates.