Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#203 How to Support ‘Made in the USA’ with Dianna Huff

People often believe that supporting US manufacturers is a lot harder to do than it really is. To explain how this is easier than you think, today we are joined by Dianna Huff. Dianna is the founder and president of Huff Industrial Marketing. In this episode, she describes her long career in manufacturing and how she came to found her company. In her efforts to stimulate job creation in the USA, Dianna made a commitment to support manufacturers by buying ‘Made in the USA’ wherever possible. To encourage others to do the same she also started her blog Keep it Made in the USA. Tuning in you’ll hear about some of the services provided by Huff Industrial Marketing and what mistakes many manufacturing businesses are making when it comes to their websites and trying to attract new employees. We also discuss how the nature of jobs in the manufacturing industry has changed over the past few decades, some of the recent trends Dianna has identified in American manufacturing, and how US manufacturers are benefiting from filling in the gaps created by the supply chain issues. To hear two incredible success stories of American manufacturers and to find out what steps you can take to support more US manufacturers, tune in today!


Rosemary Coates

Ms. Coates is the Executive Director of the Reshoring Institute and the President of Blue Silk Consulting, a Global Supply Chain consulting firm. She is a best-selling author of: 42 Rules for Sourcing and Manufacturing in China and 42 Rules for Superior Field Service and The Reshoring Guidebook. 

Ms. Coates lives in Silicon Valley and has worked with over 80 clients worldwide. She is also an Expert Witness for legal cases involving global supply chain matters.  She is passionate about Reshoring.


Dianna Huff

I’m the President of Huff Industrial Marketing, Inc., and the publisher of the Keep It Made USA blog. I’ve been in manufacturing since the early 1980s, when I put myself through school making sails for sailboats.I’ve worked the shop floor, run the front office of a woman-owned technical sewing company (made custom-cloth products for military and aerospace), and worked in corporate marcom supporting two factories.Today I work with small industrial manufacturers to solve their marketing challenges. And, I publish the Keep It Made USA blog, which includes original pieces by me on getting more women into manufacturing.

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