Episode 407: Selling Outcomes Instead Of Selling Products
Servitization focuses on after-the-sale service, and has birthed PaaS – Product as a Service, both of which are and will be changing major industries. Learn more as Gary Brooks, Chief Marketing Officer at Syncron, chats with hosts Lew Weiss and Tim Grady about selling outcomes instead of selling products.
MEET YOUR HOST
Mr. Lewis Weiss is Host of Manufacturing Talk Radio and President of All Metals & Forge Group, the principal sponsor of the show. He has 60 years in the metals industry as a manufacturer of open die forgings and seamless rolled rings, running a business that sells forged products globally to OEMs, major manufacturers, mid-size first- and second-tier suppliers, and small metalworking companies. Lewis Weiss puts his experience in manufacturing to good use as an expert consultant on various TV and radio programs nationwide.
Recreational vehicles allow people the ability to travel the world, mile by mile while providing safe shelter and comfortable living quarters when destinations are reached. With so many manufacturers to choose from, William Miller is setting out to make Heartland RV’s be the choice that families go to in launching life’s journeys.
Willie invites you to join him on his journey with Heartland RV. Whether you are new to traveling the world one mile at a time, or you have raised a family with thousands of memories made at a campsite…this podcast is all about the people, journeys, and stories that are shared.
You will hear from the following guests on the Where’s Willie? Show:
Celebrities that have unique stories to share on their own life journeys
Entreprenuer/C-Suite executives sharing their company innovations that you could see on your next journey
Current RV owners that can share advice, insight, and questions to help make your experience memorable
Vacation destination hosts, resorts, dining, and more…. inviting you to visit on your life’s journeys.
“My goal of hosting this show is to share amazing stories of real people and real-life as they are traveling on their own life’s journeys. Every person has a story to share, from both professional experiences and personal.” —William Miller, Host of Where’s Willie?
In 2020, Willie became the National Brand Manager for Heartland RV and also became an Executive Leader with the prestigious C-Suite Network & C-Suite Radio Podcast host.
Heartland RVs is an American manufacturer of recreational vehicles located in Elkhart, Indiana. Founded by former Damon Corp. CEO Brian Brady in 2003, it was purchased and became a subsidiary of Thor Industries in 2010. Heartland owns Cruiser RV and DRV Luxury Suites.
C-Suite Network™ is the world’s most trusted network of C-Suite Leaders, with a focus on providing growth, development and networking opportunities for business executives with titles of Vice President and above from companies with annual revenues of $5 million or greater.
C-Suite Radio is home to the fastest-growing business podcast network. Hosted by C-Suite leaders, thought leaders, and innovators, our shows take listeners on a thought-provoking journey to explore the challenges, successes, and failures of highly influential business people.
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As Chief Marketing Officer at Syncron, Gary Brooks is responsible for global marketing and focuses on enabling leading manufacturers around the world transform their after-sales service operations to maximize product uptime.
As the global economy becomes more focused on servitization, or selling outcomes opposed to selling products, Mr. Brooks shares his vision for manufacturers as a public speaker and contributing writer. His work has been featured in publications like Forbes, VentureBeat, ZDNet, Equipment World, Nikkei, Manufacturing Business Technology and Field Service News, among others.
Prior to Syncron, Mr. Brooks was EVP of Global Marketing and Alliances at Servigistics, where he was instrumental in accelerating the company’s growth and securing the market leader position within the Service Lifecycle Management (SLM) industry. The company was sold to Marlin Equity and later to PTC. Mr. Brooks has also served in executive leadership roles at Ariba, Tradex, KnowledgeStorm, Bomgar Corporation, Cortera and Urjanet.