From paralegal to power tools, Jennifer Cline has taken the DIY world by storm! Tune in today as we hear from Miss Dewalt herself about how she started on the path to a DIY influencer, and why she feels it’s her purpose in life to challenge stereotypes in the tool and makers industry. When tragedy struck and her husband passed away, Jennifer stepped into his space to repair and improve the 100-year-old farmhouse they lived in. Through trial-and-error, she learned DIY, and proudly wears her blisters and bruises as badges of honor! Find out how she targets her audience and sponsors, and why it’s so important that tool-making companies start including women in their marketing. We also hear how her flag-making hobby became a side-hustle, and how she came up with the nickname MissDewalt. Don’t miss out on this daring episode!
Sn. 3, #13 Jennifer Cline: Being a True DIY Influencer
Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.
As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.
For more information go to junojonesshoes.com.
Jennifer Cline, or Miss DeWalt on Instagram and Tik Tok, is an artist, woodworker and influencer in the arts, makers and trades communities. Not only is she a famous DIY-er and flag maker, but she’s an influencer for Dewalt tools, sharing their brand with a wider female audience. When Jennifer suddenly lost her husband at the start of a massive home renovation, she decided to pick up his tools and teach herself. The rest is history.