Increasing sales is a top priority in every business, right? Well, the manufacturing business is no different, but you’d be surprised how many businesses are making it far too complicated for themselves and aren’t taking advantage of readily available data! In this episode, Lydia DiLiello speaks with Lindsay Duran, Chief Marketing Officer of Zilliant, about bringing sales back into our conversations within manufacturing. Lindsay is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning, and she is also the co-host of the Zilliant podcast, B2B Reimagined. Today, you’ll learn how you can use data to more effectively price and sell your products, as well as the benefits of digital transformation and implementing proper data hygiene practices. Her advice: don’t just give your salespeople reports; give them specific insights backed by data! Tune in for more practical insights and words of wisdom from sales expert, Lindsay Duran!
#186 Bringing Sales Back Into the Manufacturing Conversation with Lindsay Duran
Lydia Di Liello
Capital Pricing Consultants increases clients’ profitability through strategy monetization, operational, and tactical solutions.
Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engagements range from global Fortune 500 to smaller privately held firms.
Starting with strategic overview through actionable specific directives, clients achieve significant profit increases. Executing widely respected trademarked methodology including Discovery, Assessment, and Recommendations, D.A.R. Ô delivers a comprehensive roadmap for clients’ corporate strategic goals through operational impact achieving strategy realization.
Lydia is a well-know and widely respected speaker leading executive forums, conferences, and workshops worldwide; she is published frequently in trade and professional journals. With an MBA from Youngstown State University Di Liello is repeatedly requested at corporate retreats and is a member of the Professional Pricing Society Board of Advisors.
Recently published In Manufacturing Today June 2021 https://manufacturing-today.com/news/seamless-connections/
Di Liello was just named as the only pricing consultant with the prestigious 2020 PROS to KNOW award for the second year in a row from Supply and Demand Chain Executive on March 17, 2021
Company Philosophy: Success starts with open and clear communication through every step of the client engagement process. Valuing clients’ time and commitment, Capital Pricing Consultants are dedicated to efficiency and demonstrable efficacy. Di Liello cultivates long-term relationships built one successful project at a time.
As the leader of Zilliant’s marketing organization, Lindsay is responsible for accelerating growth strategies, demand generation, product marketing, corporate communications, sales enablement, and market positioning. Lindsay is also the co-host of the Zilliant podcast B2B Reimagined. Before serving as CMO, Lindsay was a top-performing Zilliant sales director for three years, where she established a track record of success working with B2B company leaders to identify their unique pricing and sales challenges and remedy the most significant sources of revenue and margin leakage. Prior to that she spent three years as Zilliant’s director of marketing.
Prior to joining Zilliant in 2012, Lindsay served as a senior consultant at Deloitte Consulting, and held product management and product marketing manager positions at Dun & Bradstreet. Lindsay holds a Bachelor of Science in Public Relations and a Master of Business Administration from the University of Texas at Austin.