Hazard Girls:
Women in Non-Traditional Fields

Host Emily Soloby, founder of Juno Jones Safety Shoes, interviews women who have successfully broken barriers in traditionally male-dominated fields. These dynamic women share their stories and advice for the next generation. Emily's goal with this podcast series is to show listeners that there are many ways to be successful - and being successful often requires hard work, community, and creativity, even when faced with adversity.


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Sn. 2, #25 Lupita Vazquez: Cutting Through When Things Get Hard with the Queen of Concrete

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On today’s episode, we are visited by the Queen of Concrete, Lupita Vazquez, a leader in the male-dominated construction industry and an integral figure in the Hispanic construction community. Tune in to hear Lupe tell the story of how she entered the world of construction after being told it wasn’t for her, the elevator pitch that changed her career, and how the nickname ‘Reina Del Concreto’ helped Lupe realize her integral role as a powerful woman in construction. We discuss the power of referrals in the construction industry and Lupe reveals the responsibility she feels to help empower a new generation of women. Next, she tells us how she started Reina Diamond Blades and gives us all the details of Expo Contratista, the largest Hispanic, niche catered expo where everyone is welcome. Finally, Lupe explains that Reina Diamond Blades serve as a powerful symbol of cutting through and keeping on when you run into something hard, and why she believes that every woman in construction is a role model. We hope you join us!


Photo courtesy of reinadelconcreto.com


Emily Soloby

Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.

As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.

For more information go to junojonesshoes.com.


Lupita Vazquez

Lupita Vasquez is La Reina Del Concreto, or The Queen of Concrete. Lupe has earned that title and turned it into a brand. Starting her career as a salesperson in Texas for Cemex, a major building materials company, she began by selling concrete and is now a leader and influencer in the construction industry both in the US and internationally, with a special niche following from Hispanic contractors. She is one of the organizers of the largest Hispanic contractor trade show, EXPO Contratista, which takes place annually in Texas, and also has her own line of saw blades for cutting asphalt, called Reina Del Concreto blades.

special guest photo