The Voice of Manufacturing -
Globally

Manufacturing Talk Radio is a weekly Talk Radio Podcast broadcast to manufacturers of all sizes across the globe. Show host, Lew Weiss, and co-host, Tim Grady, present breaking manufacturing news and tackle business trends and economic forecasts in manufacturing for small, medium and large manufacturers across the globe.

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Episode 101: US Industrial Outlook, plus Marketing for Manufacturers

Industrial robotic arms building brand word on white background

With us today are Daniel J. Meckstroth, Ph.D., Vice President and Chief Economist for MAPI Foundation, the research affiliate of the Manufacturers Alliance for Productivity and Innovation and Bruce McDuffee, Executive Director of the Manufacturing Marketing Institute. We open with Dan Meckstroth, who discusses the latest MAPI quarterly economic forecast for manufacturing sectors. Hear how the next three months could roll out and what the key take-aways are for manufacturers in the US and around the globe. Then at 1:30pm we discuss why marketing matters for manufacturers with Bruce McDuffee. How can manufacturers effectively address the unique challenges they face? Learn about strategies, tactics, and skills that will move your marketing efforts from cost to value, enabling engagement with your customers at every stage of the buying cycle.

Learning about digital marketing strategies can help a business develop better skills on how to bring in customers, and keep the focus on them to achieve the business goals they have set out for themselves. Social media channels are often an excellent choice to achieve this within the industry and once the accounts have been set up, services like Growthoid can be used to obtain that audience. A digital presence can appeal to a wider range of people and gain a stronger flow of customers/clients. Sites such as https://webpresence.digital/uk-blog/mql-sql-pipeline-stages/ can talk through the stages of a digital marketing sales funnel, utilizing Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Each one has a purpose that is important to marketing strategies that businesses have adopted. If you do not feel confident in your marketing objectives and output, looking up extra help in this area is always beneficial. Researching as much as you can, will not only help you understand your audience better but it will have a knock-on effect on your business. From looking at text message marketing companies to how to appeal to a target audience using your own resources, you’ll be able to get the necessary assistance to keep your business relevant.

MEET YOUR HOST

Tim Grady

Mr. Tim Grady is an Executive Producer and Co-host of Manufacturing Talk Radio. He brings more than 25 years of knowledge as a senior strategist and business advisor to companies of all sizes in more than thirty industries, advising them on revving up revenues, macro and micro marketing, strategic selling, organization optimization, website ergonomics, data mining, and other external or internal factors that can accelerate or impede business operations and net profit.


Lewis Weiss

Mr. Lewis Weiss is Host of Manufacturing Talk Radio and President of All Metals & Forge Group, the principal sponsor of the show. He has 60 years in the metals industry as a manufacturer of open die forgings and seamless rolled rings, running a business that sells forged products globally to OEMs, major manufacturers, mid-size first- and second-tier suppliers, and small metalworking companies. Lewis Weiss puts his experience in manufacturing to good use as an expert consultant on various TV and radio programs nationwide.


SPECIAL GUEST

Daniel J. Meckstroth, Ph.D. and Bruce McDuffee