#43 Marketing Manufacturing To Millennials

On this episode of WAM, hosts, Andrea Olson and Desiree Grace, sit down with an accomplished millennial in the manufacturing world, Priscila Hammett. As the Product Marketing Manager at Emerson, Priscilla shares her unique perspective on how we can make manufacturing more appealing to millennials. The ladies discuss future opportunities in manufacturing, the challenges that Priscila faced as a young woman in the industry, as well as advice for other women in similar positions.

MEET YOUR HOST

Andrea Olson

Andrea Olson, the author of No Disruptions: The New Future For Mid-Market Manufacturing and The Customer Mission, is inspiring and educating industrial business leaders on how to transform their approach to marketing, technology, and communications to operate more efficiently and increase profitability.

Andrea’s 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech startup and led the strategic marketing efforts at two global industrial manufacturers.

Andrea is the CEO of Pragmadik, an Operational Strategy Consultancy, and also a board member of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.

Andrea’s most recent book, No Disruptions, provides manufacturing leaders an easy, educational read on how to increase revenue generation through marketing, branding, and effective technology implementation.

In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on operational strategies to discover new sources of revenues and savings. Contact Andrea to access information on her book, workshops, keynote speeches or consulting.

Desiree Grace

Desiree Grace is Director of Channel Accounts & Programs for Panduit Corporation in Tinley Park, Illinois. Desiree and her team develop and deploy channel partner strategy and programs in North America.

She previously managed the Utility channel for Eaton North America, as their Vice President, Channel Development and Operations. Prior to this role, she served as Vice President of Sales & Marketing at Anamet Electrical, District Manager, at Panduit Corporation, and Branch Manager at WESCO.

Grace has over 27 years of experience in electrical manufacturing and distribution and has been an active member of NAED for over 10 years. She was the 2017 Trailblazer for NAED’s Women in Industry organization. Grace holds a bachelor’s degree in Accounting and Political Science from Augustana College, Rock Island, Illinois, and an MBA with concentrations in Marketing and Operations from the University of Iowa, Iowa City, Iowa.

Grace serves on the Church Council for First Congregational Church and is a volunteer with Dress for Success and Habitat for Humanity.

Connect with Desiree Grace on LinkedIn.

SPECIAL GUEST

Priscila Hammett

Priscila Hammett is a Product Marketing Manager at Emerson, where she is responsible for new product introduction and the development of strategic roadmaps for multiple product lines for commercial and industrial use. Prior to joining Emerson, she held various roles at Whirlpool Corporation in product development, strategy, and government relations. Before transitioning to a career in the manufacturing sector, she worked in the United States Congress for five years – first, as a research analyst at the Congressional Budget Office and later, as an economic policy aide to Congresswoman Judy Chu.