Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


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#67 Merging Communications And Business

Business People Together Communication Concept

This week on The WAM Podcast, host, Linda Rigano, spoke with Lynn Kier, Vice President of Communications and Branding for the Schaeffler Group, USA, a leading, global integrated automotive industrial supplier. As you will hear, Lynn is an incredibly dynamic woman who has flourished and continues to make an impact in a male-dominated industry for many years in a variety of roles, from finance and sales to operations and HR.

The ladies discuss Lynn’s professional journey where shares the different ways that she approaches challenges and keeps progressing in her career. Lynn has lots of great advice for other women (and men)— mostly to be their authentic self, despite the obstacles. She is a big advocate for mentoring and encourages everyone to practice this in their everyday life. Don’t miss out on another great opportunity to learn how you can succeed as a woman in the world of manufacturing!

“As a female leader, we have our own style and we have to be our own authentic selves.”  —Lynn Kier


Linda Rigano

Linda Rigano is the Principal Consultant of The Rigano Group. Her expertise and enthusiasm for strategic and effective communication permeate all that she does as a consultant to B2B and B2C technology, manufacturing, supply chain, and publishing organizations to improve business performance and stakeholder relationships by building highly successful and measurable communications programs.

With over 20 years of industry experience, Linda has excelled in helping organizations advance the discussion of important industry issues. She was central to the development and promotion of ThomasNet’s annual Industry Market Barometer® (IMB) survey on the state of manufacturing, the ThomasNet/ISM “30 Under 30 Rising Supply Chain Stars” Recognition Program, and ThomasNet’s North American Scholarship Program. Linda also served as Director of Strategic Alliances for ThomasNet, and for many years was the Publisher of the Thomas Food Industry Register.

Throughout her career, Linda has been an active participant and presenter for manufacturing, supply management, and business associations. She is widely quoted in business and trade media, including Bloomberg BusinessweekNightly Business Report, and Industry Today. Linda holds an MBA in marketing from Fordham University.

Connect with Linda Rigano on LinkedIn.


Lynn Kier

Lynn Kier has served as Vice President of Communications and Branding for Schaeffler Group USA, Inc. since joining the global industrial and automotive supplier in January 2015. She is responsible for developing integrated marketing and branding strategies, as well as leading public relations and communications initiatives across North and South America.

Before joining Schaeffler, Lynn served as the senior communications manager and the new business development manager for Delphi Automotive. Prior to Delphi’s separation from General Motors, she held several positions with the automaker, including global customer manager, business planning manager, and financial analyst. Lynn was also a senior research analyst for the Treasury Department’s Office of the Comptroller of the Currency.

Lynn believes in giving back to her community and other women and now serves on the Board of Directors as Vice Chair of Women in Manufacturing, the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry. Lynn holds master’s degrees in economics from the University of South Carolina’s Moore School of Business and in human resource development from Oakland University. She is also a graduate of the International Business Consortia at the Thunderbird School of Global Management. Lynn earned her bachelor’s degree in economics from Allegheny College.

For more information, visit www.schaeffler.us, connect with The Schaeffler Group and Lynn Kier on LinkedIn, and like & follow The Schaeffler Group on Facebook and Instagram.

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