Hazard Girls:
Women in Non-Traditional Fields

Host Emily Soloby, founder of Juno Jones Safety Shoes, interviews women who have successfully broken barriers in traditionally male-dominated fields. These dynamic women share their stories and advice for the next generation. Emily's goal with this podcast series is to show listeners that there are many ways to be successful - and being successful often requires hard work, community, and creativity, even when faced with adversity.


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Sn. 2, #24 Michelle Seiler Tucker: Excelling as a Woman in the Male-Dominated World of Mergers and Acquisitions

Close-up of two female colleagues shaking hands at the table they concluding a business contract

Excelling as a woman in a male-dominated industry is no easy feat but, looking at Michelle Seiler Tucker’s career, it is clear that with the right focus, tenacity, and ability, it is totally achievable. On today’s episode, Michelle tells us the story of how she came to build a hugely successful business, offers listeners expert advice and encouragement, and gives us some key insights into the world of mergers and acquisitions. She offers listeners a valuable piece of advice: ask yourself why you entered your industry, before emphasizing the importance of doing due diligence before starting a business. Next, Michelle introduces us to the idea of buying an existing business rather than starting a new one in order to reduce risk, and tells us why the worst time to sell a business is during a catastrophe and the best is when it is thriving. We touch on Michelle’s book, Exit Rich, and the importance of building a business as an asset that you can sell. Michelle expands on this idea, highlighting the value of changing your mindset around entrepreneurship to create a machine that can run without you. She also outlines a core lesson in her book, known as the ‘Six P’ method: people, product, process, proprietary, patrons, and profit. Tuning in, you’ll hear about the life cycle of a business, with Toys R Us as an illustrative case study, we dive into some of the main reasons businesses fail and, lastly, Michelle tells us why the failure rate for startups has decreased so drastically: innovation. We hope you join us for an inspiring peek into the world of business from an unstoppable force in the field!


Emily Soloby

Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.

As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.

For more information go to junojonesshoes.com.


Michelle Seiler Tucker

Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As a 20-year veteran in mergers & acquisitions, Michelle and her firm has sold over a thousand companies in almost every vertical. She owns and operates several successful companies and holds the following professional designations and certifications: Merger & Acquisition Master Intermediary (M&AMI), Certified Senior Business Analyst (CSBA), Certified Mergers & Acquisitions Professional (CM&AP) Certified Business Broker (CBB), Panelist for M&A Source, Keynote Speaker.

Michelle is also the Best-Selling Author of the book ”Sell Your Business for more than it’s Worth”, and her latest book “Exit Rich”is available now for purchase. In addition to being featured in INC, Forbes, Entrepreneur Magazine, and USA Magazine, Michelle makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Eric Trump, Arnold Schwarzenegger, Kathy Ireland, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. Michelle also shares her wealth of experience with perspective M&A advisors by conducting multiple training, mentoring, and partnering programs. Over the years, these programs have helped many individuals become successful M&A advisors and business brokers.

Recognized as the leading authority on buying, selling, fixing, and growing businesses, Michelle sees opportunity where many are discouraged or have given up. Her passion is to save businesses that might otherwise close. By identifying and correcting the top mistakes business owners make,Michelle will fine tune a business into a well-oiled machine. Sometimes investing her own money to help owners build their business, Michelle’s primary objective is to sell for huge profits. Michelle Seiler Tucker’s remarkable track record proves her dedication to her clients and has solidified her as a formidable force in her industry. She closes nearly 98% of all written offers and, on average, obtains 20-40% above asking price for her clients. Through this process, she empowers her clients to afford the lifestyles they have always dreamed of and, most importantly, deserve!

For more information please visit seilertucker.com. You can also reach her atMichelle@seilertucker.comor 1-877-853-4227 or 504-525-1717

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