Listen Now – When an organization faces a problem, we often default to finding the fastest, cheapest, and easiest solution. Yet this approach can often leave us with unsatisfactory results, because the company doesn’t truly understand its problems, or the processes and resources needed to effectively solve them for the long term. Instead, a cycle of fire-fighting ensues. In this episode of the Customer Mission podcast, Andrea Olson dives into why companies are trying to solve problems in a bubble, and how to approach problem solving as a part of your culture, instead of simply a checklist activity.
#52 Who Solves Problems In Your Company?
Linda Rigano is the Principal Consultant of The Rigano Group. Her expertise and enthusiasm for strategic and effective communication permeate all that she does as a consultant to B2B and B2C technology, manufacturing, supply chain, and publishing organizations to improve business performance and stakeholder relationships by building highly successful and measurable communications programs.
With over 20 years of industry experience, Linda has excelled in helping organizations advance the discussion of important industry issues. She was central to the development and promotion of ThomasNet’s annual Industry Market Barometer® (IMB) survey on the state of manufacturing, the ThomasNet/ISM “30 Under 30 Rising Supply Chain Stars” Recognition Program, and ThomasNet’s North American Scholarship Program. Linda also served as Director of Strategic Alliances for ThomasNet, and for many years was the Publisher of the Thomas Food Industry Register.
Throughout her career, Linda has been an active participant and presenter for manufacturing, supply management, and business associations. She is widely quoted in business and trade media, including Bloomberg Businessweek, Nightly Business Report, and Industry Today. Linda holds an MBA in marketing from Fordham University.
Connect with Linda Rigano on LinkedIn.
The author of “No Disruptions: The New Future For Mid-Market Manufacturing”, Andrea Olson is inspiring and educating industrial business leaders on how to transform their outlook and approach to Marketing, Technology and Communications to operate more efficiently and increase profitability.
Andrea’s 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech startup, and led the strategic marketing efforts at two global industrial manufacturers. Andrea is the CEO of Prag’madik, an Operational Strategy Consultancy, and also the Director of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.
Andrea’s most recent book, “No Disruptions”, provides manufacturing leaders an easy, educational read on how to increase revenue generation through marketing, branding, and effective technology implementation.
In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on operational strategies to discover new sources of revenues and savings. Contact Andrea to access information on her book, workshops, keynote speeches or consulting. More information is also available on www.pragmadik.com and www.nodisruptions.com.