Empowering Women
in Manufacturing And Business

Successful women sharing their experiences and life stories that contribute to the greater good of all, improving products, making things better and safer, and fulfilling lives.


Want to be a guest on The WAM Podcast?


#167 Why You Should Get on Board with Gen Z: A Conversation with Rachel Snyder

Happy hipster gen z teen girl fashion blogger pink hair recording unboxing vlog.

On today’s episode, we speak with Rachel Snyder, an employee at TR Cutler Inc. who recently published an article in Manufacturing Outlook magazine on why it is so important to embrace Gen Z in the world. She brings us up to speed with the biggest platforms that Gen Zs use, and why, if companies want to recruit Gen Zs, they need to get on board. Rachel informs us that about 85 percent of Gen Zs learn about new products solely through social media, and gives us the temperature on how involved employers should get with Gen Z lingo. Next, we dive into the role of inclusivity as an important value for Gen Z, touch on cancel culture, and how Rachel’s generation works smarter, not harder. You’ll also hear some tips on how to make Z’s feel valued, how to deliver criticism, the importance of maintaining values that will keep Z’s from leaving the company, and how Rachel’s boss, Tom, has taught her to have confidence and communicate her boundaries within the workplace at TR Cutler Inc. We hope you join us to hear more about how to maximize your Gen Z employees’ output and workplace satisfaction today!


Lydia Di Liello

Capital Pricing Consultants increases clients’ profitability through strategy monetization, operational, and tactical solutions.

Lydia M Di Liello, CEO and founder (with more than 25 years of business leadership, supply chain and global pricing expertise) delivers exceptional results through Strategy, Process, and Technology. Leveraging a career at General Motors and b to b manufacturing in Supply Chain and Pricing management, client profitability typically increases from 15%-300% in as little as six months. Client engagements range from global Fortune 500 to smaller privately held firms.

Starting with strategic overview through actionable specific directives, clients achieve significant profit increases. Executing widely respected trademarked methodology including Discovery, Assessment, and Recommendations, D.A.R. Ô delivers a comprehensive roadmap for clients’ corporate strategic goals through operational impact achieving strategy realization.

Lydia is a well-know and widely respected speaker leading executive forums, conferences, and workshops worldwide; she is published frequently in trade and professional journals. With an MBA from Youngstown State University Di Liello is repeatedly requested at corporate retreats and is a member of the Professional Pricing Society Board of Advisors.

Recently published In Manufacturing Today June 2021 https://manufacturing-today.com/news/seamless-connections/

Di Liello was just named as the only pricing consultant with the prestigious 2020 PROS to KNOW award for the second year in a row from Supply and Demand Chain Executive on March 17, 2021

Company Philosophy: Success starts with open and clear communication through every step of the client engagement process. Valuing clients’ time and commitment, Capital Pricing Consultants are dedicated to efficiency and demonstrable efficacy. Di Liello cultivates long-term relationships built one successful project at a time.


Rachel Snyder

Rachel Snyder is currently studying Mass Communications at Boston University. As a Generation Z individual herself, Snyder has a unique understanding of the role of social media among her peers; her analysis examines how it impacts the lives, decisions, and actions of fellow Gen Z thinkers. Instagram, Snapchat, and TikTok are more than resources but rather the answer to reaching her generation. These insights are vital for businesses to inspire, motivate, and engage Gen Z job applicants and employees. Traditional PR, messaging, tradeshows, job boards will simply be ignored by Gen Z thinkers according to Snyder.

Speaking in the lexicon, vernacular, and information dissemination modalities needed to reach Gen Z, Snyder recognizes how many industrial leaders and Marcom professionals simply cannot grasp how to leverage the 20 hours per week the average Gen Z youth spends on TikTok. Snyder hopes to serve as a thought-leader and liaison to bridge the future workforce as Boomers age-out in favor of her generation. Snyder in the newest and youngest member of the 8000+ member Manufacturing Media Consortium. Snyder can be reached at rachsny26@gmail.com.

special guest photo
scroll to top