As women in construction, planning to change the dynamic of our industry seems feeble if our meetups, retreats, and gatherings consist solely of women talking to women about how great women are and how to get more women on job sites. Today we welcome Kristina Mahler, a marketing-minded, small business strategist who has found her passion in heavy equipment, dirt moving, and growing the construction workforce. In her early career, Kristina spent time in fine jewelry, event management, and association leadership until recently starting Steel Toe Consulting. Steel Toe is equal parts business consulting and marketing agency with an eye towards shaking things up in construction and related industries. She is also the founder of the construction workforce development, a non-profit that has been dominating social media lately called CREW Collaborative. Kristina has also been pursuing welding on the side as a passion project. She is a motivational executive with over 20 years of experience in team leading, marketing strategy, sales innovation, business development, content creation, and operations know-how within the construction industry. She is a strong collaborator with a successful track record of forming powerful relationships, managing budgets, discovering and capitalizing on opportunities, increasing profits, and promoting brands. Kristina is truly passionate about unique guerrilla marketing tactics, and is professionally and personally driven to make a positive impact in the world. So tune in today as we hear all this and more from Kristina Mahler.
Sn. 2, #1 Developing the Construction Workforce with Kristina Mahler of CREW Collaborative
Emily Soloby
Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.
As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.
For more information go to junojonesshoes.com.
