Hazard Girls:
Women in Non-Traditional Fields

Host Emily Soloby, founder of Juno Jones Safety Shoes, interviews women who have successfully broken barriers in traditionally male-dominated fields. These dynamic women share their stories and advice for the next generation. Emily's goal with this podcast series is to show listeners that there are many ways to be successful - and being successful often requires hard work, community, and creativity, even when faced with adversity.

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Sn 6 #17: Sarah Noel Block – Helping Tiny Teams Achieve Big Results

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Today’s special guest is Sarah Noel Block, the founder of  Tiny Marketing, a marketing strategist for the construction industry, and the creator of an award-winning content platform. Her company has been featured in Forbes Magazine and Entrpenure Magazine. While her client roster includes household names such as Apartments.com Prudential, her heart is with the tiny teams she specializes in. Today’s episode is packed with authentic, useful advice for companies of all sizes including the importance of personal branding, utilizing subject matter experts as content creators, and much more!

Here is a link to the webpage we talked about in today’s episode

Also, here is a link to learn more about the StrategicSpark we talked about!

MEET YOUR HOST

Emily Soloby

Emily received her BA in Women’s Studies and JD from Temple University. Early on, she worked as a legal advocate for women in domestic violence cases. After practicing law, Emily began working on the business side of things. She is the co-owner of AAA School of Trucking, a truck and heavy equipment safety training firm, which she has spent the last 10 years growing into a thriving national business through government and military contracting and corporate partnerships.

As an executive in the transportation industry, darting from client meeting to trucking range required safety boots that met her style standards, and when she couldn’t find them anywhere, she created Juno Jones Shoes. Emily trained in shoemaking in Cuernavaca, Mexico and at the Brooklyn Shoe Space, and assembled a powerhouse team of designers, consultants, and industry experts to bring Juno Jones to life. Through Juno Jones Shoes, Emily is fulfilling her dream of not only providing women with safe, stylish footwear options for their jobs but of helping to normalize and empower women in traditionally male-dominated fields.

For more information go to junojonesshoes.com.


SPECIAL GUEST

Sarah Noel Block

Small B2B businesses are my life. For nearly two decades, I’ve supported B2B brands with small marketing departments (0-2 people) to create streamlined marketing strategies, systems, and processes so you can reach your sales goals without breaking the bank or burning out.

Featured in 100+ podcasts, Entrepreneur Magazine, Thrive, and Forbes, my systems have been recognized by some big players in the entrepreneurial world.

My clients have earned over $400M in sales through my strategies, earned awards, and – most importantly – shortened their sales cycle without burning out.

It’s possible because I focus on the important things:

  • Crafting a messaging strategy based on actual customers.

  • Build a content and marketing plan based on the customer journey.

  • Develop your marketing program based on your available resources.

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