Tuesday, June 23, 2015, 1:00 – 2:00 p.m. ET – Small to mid-sized industrial manufacturers often overlook the substantial benefits of engaging existing and potential customers via virtual forums. It is well known that we are in the midst of the digital era and shoppers will use their mobile devices to look up services around them. If your company is not online, this is the clientele that you are missing out on, and given the vast information available online, there is no reason for this to happen. Of course, if you already have a website, you may want to look at boosting your SEO to improve invisibility with digital marketing agencies based in areas such as Norwich, or Texas, there is no limit to where you can get the help that you need. In fact SEO is one of the most important methods of developing a business online, and there is a suite of tools out there to help you achieve an increase of traffic to your website. You can search online for SEO classes if you want to try out these skills and tools yourself. It’s important to keep the viewers coming to your site. One of the ways in which you can achieve this is a blog with evergreen content meaning timeless topics that people can come back to year after year and find relevance. You don’t have to be a tech genius to do this, there are videos on how to do it, for example, the one that you can watch here. This week, hosts Tim Grady and Lew Weiss are joined by Derek Edmond, Managing Partner, Director of SEO and Social Media Strategies for KoMarketing Associates and Danny Mishek, Managing Director of VistaTek to discuss effective strategies for creating, maximizing or taking to the next level, your company’s online presence.
Episode 75: Social Media and Industrial Manufacturers
Mr. Lewis Weiss is Host of Manufacturing Talk Radio and President of All Metals & Forge Group, the principal sponsor of the show. He has 60 years in the metals industry as a manufacturer of open die forgings and seamless rolled rings, running a business that sells forged products globally to OEMs, major manufacturers, mid-size first- and second-tier suppliers, and small metalworking companies. Lewis Weiss puts his experience in manufacturing to good use as an expert consultant on various TV and radio programs nationwide.
Mr. Tim Grady is an Executive Producer and Co-host of Manufacturing Talk Radio. He brings more than 25 years of knowledge as a senior strategist and business advisor to companies of all sizes in more than thirty industries, advising them on revving up revenues, macro and micro marketing, strategic selling, organization optimization, website ergonomics, data mining, and other external or internal factors that can accelerate or impede business operations and net profit.