It’s not about you. Truly, no matter what business you are in, it’s not about you. Too many organizations unintentionally support internal cultures that focus on the company, not the customer. In this Customer Mission Podcast, host Andrea Olson and CEO of Pragmadik, discusses the ways manufacturers can unintentionally sabotage their customers by creating obstacles to doing business. This Podcast will dive into the impact of culture on profitability, along with how industrial organizations need to change their strategic perspective from internal to external.
#55 The Customer Mission: Are You Sabotaging Your Customers?
The author of “No Disruptions: The New Future For Mid-Market Manufacturing”, Andrea Olson is inspiring and educating industrial business leaders on how to transform their outlook and approach to Marketing, Technology and Communications to operate more efficiently and increase profitability.
Andrea’s 19-year, field-tested background provides unique, applicable approaches to creating leaner, more effective, technology-driven, customer-facing operations. A 4-time ADDY® award-winner, she began her career at a tech startup, and led the strategic marketing efforts at two global industrial manufacturers. Andrea is the CEO of Prag’madik, an Operational Strategy Consultancy, and also the Director of the Midwest Manufacturing Business Coalition, a non-profit organization dedicated to the advancement of mid-market manufacturing in the US.
Andrea’s most recent book, “No Disruptions”, provides manufacturing leaders an easy, educational read on how to increase revenue generation through marketing, branding, and effective technology implementation.
In addition to writing, consulting and coaching, Andrea speaks to leaders and industry organizations around the world on operational strategies to discover new sources of revenues and savings. Contact Andrea to access information on her book, workshops, keynote speeches or consulting. More information is also available on www.pragmadik.com and www.nodisruptions.com.